hen you post to your blog, do you ever take into account the colours you use? In most cases, the colour you choose will play a large part in your user conversion rate. Visual impact is determined by colours and colour combinations. Some colour combinations can even strike an emotional response with your users, so it is certainly something you need to be aware of when posting to your blog. There are two concepts that apply to colour theory. • Colour Contrast, Readability and Combinations • Psychological Colour Associations How Does Colour Theory Improve Readability Colours are more readable when they are on a background that has a lot of contrast. For example, black on white. It is understandable that you might want a little more colour in your blog, but this can be portrayed through your blog images. If you want to test the readability of your text, try using a colour wheel. This will allow you to find contrasting colours without going through the time and effort of implementing each and every one. Psychological Colour Associations Your blog will depend on what website you operate. Below you will find a set of colours and how they impact readers psychologically. Blue - Experts claim that blue stands for loyalty, logic and intelligence. Yellow - Experts claim that yellow inspires an emotional response, including self esteem and friendliness. Red - Experts claim that red is a physical colour. It can increase your heart rate as well as promote urgency. It stands for excitement, defiance and strength. Green - Experts claim that green is the colour of wealth. Green is also one of the easiest colours for the eyes to digest, as well as being related to health, the environment and even restoration. Orange - Experts claim that orange inspires a call to action. It is often associated with warmth, fun and passion. So how do you increase your blog readers through colour psychology? Make sure that your text is clear and defined. You should also make sure that the contrasting colours make the text easy to read and digest. You might not be able to change the entire colour theme of your blog, but consider using images that reflect what you are trying to say. If your post is promotional, consider red, as it stands for urgency, excitement and action. If your post is about news within your company, consider using blue, as this inspires loyalty, intelligence and logic. These colour psychology tips are all from experts, however the concept can also be applied to your blog, website and content, and you'd be surprised how much it can affect your readers. Siobhan K Snaith is a co-owner and content writer at her business, Content Heroes. We can write about anything, so visit our page today to find out more.
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